Landing pages that actually sell: the eight blocks that convert

The eight blocks

• A promise the buyer would repeat out loud.
• Proof within one screen — a number, a name, or both.
• What it is, in the buyer's words, not yours.
• Who it is for, stated plainly, so the wrong people leave.
• The objection you always get, answered before it is asked.
• A price signal, even a range. Silence costs conversions.
• One form, asking only what you need this time.
• One call to action, repeated, with nothing competing with it.