Healthcare supplier benchmarks 2026: response time, close rate, deal size
What good looks like for medical distributors and suppliers, and where most of the revenue quietly leaks out.
Tender and re-order enquiries were landing in three inboxes. Nobody owned them. The AI sales team now answers every one and hands the real buyers to reps with the history attached.
4 min
First reply
was 19 hours
+38%
Inbound close rate
$2.4M
Extra pipeline
first 12 months
660 / yr
Selling hours returned
A regional distributor of medical consumables and imaging equipment was getting healthy demand — roughly 55 enquiries a month across a website form, two shared inboxes and WhatsApp. Nothing was wrong with the demand. Everything was wrong with what happened next.
| Before | After 12 months | |
|---|---|---|
| Median first reply | 19 hours | 4 minutes |
| Enquiries never answered | 31% | 0% |
| Inbound close rate | 21% | 29% |
| Quote turnaround | 3.5 days | same day |
“We did not get more leads. We stopped losing the ones we had. That was the whole difference.”
Run this on your numbers
Two numbers from your business, pre-filled with the healthcare benchmark. Everything else assumes a conservative 20% close rate on the deals AI recovers.
$2,106,720
Extra revenue a year
+50
Extra deals a year
231 hrs
Selling hours returned
Enter what you sell and watch Sales Intelligence build the page, answer the enquiry and route the buyer — in about two minutes.
Healthcare benchmark
Biggest leak in healthcare: tender and re-order enquiries answered after the buying window closed.
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