Intelligence
Case studyHealthcare6 min read · 18 July 2026 · Inifye Revenue Research

A medical supplies distributor turned a 19-hour reply into 4 minutes

Tender and re-order enquiries were landing in three inboxes. Nobody owned them. The AI sales team now answers every one and hands the real buyers to reps with the history attached.

LinkedIn WhatsApp

4 min

First reply

was 19 hours

+38%

Inbound close rate

$2.4M

Extra pipeline

first 12 months

660 / yr

Selling hours returned

The situation

A regional distributor of medical consumables and imaging equipment was getting healthy demand — roughly 55 enquiries a month across a website form, two shared inboxes and WhatsApp. Nothing was wrong with the demand. Everything was wrong with what happened next.

What was broken

  • Median first reply of 19 hours, and 31% of enquiries never got a reply at all.
  • No way to tell a hospital procurement lead from a student doing research.
  • Quotes rebuilt from scratch every time because past pricing lived in a spreadsheet.
  • Reps chasing whoever shouted loudest instead of whoever was closest to buying.

What we put to work

  • Inbound Responder answers every enquiry within minutes, day or night, in the company's own voice.
  • Qualifier scores fit and urgency using order history, facility size and what the buyer asked for.
  • Router sends hot buyers straight to the named rep with the full history attached.
  • Quote Writer drafts the quote from previous pricing and chases it on a schedule.

What changed

BeforeAfter 12 months
Median first reply19 hours4 minutes
Enquiries never answered31%0%
Inbound close rate21%29%
Quote turnaround3.5 dayssame day
We did not get more leads. We stopped losing the ones we had. That was the whole difference.
Commercial Director, medical supplies distributor

Run this on your numbers

Two numbers from your business, pre-filled with the healthcare benchmark. Everything else assumes a conservative 20% close rate on the deals AI recovers.

$2,106,720

Extra revenue a year

+50

Extra deals a year

231 hrs

Selling hours returned

See it run on your business

See it run on your business

Enter what you sell and watch Sales Intelligence build the page, answer the enquiry and route the buyer — in about two minutes.

Healthcare benchmark

Average deal
$42,000
Enquiries a month
55
Median first reply
19 hrs
Close rate
22%

Biggest leak in healthcare: tender and re-order enquiries answered after the buying window closed.

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